Media kit
Everything you need to write about Kite or put our logo on a page: the boilerplate, the logo files, and the rules that keep the mark recognisable.
Boilerplate
Official wording. Please use it as written, since this is what our legal and brand teams have signed off.
One liner
Kite is a stablecoin-powered money app for the Global South, giving anyone a simple, secure way to store, send spend & grow global dollars across borders.
Full boilerplate
Kite is a financial technology company building an accessible, trust-led stablecoin money app for the Global South.
Kite brings stablecoins and traditional money rails together in one simple experience, giving people access to global dollars they can store, send, spend and grow across borders. Built around a non-custodial wallet, Kite lets users stay in control of their money while accessing everyday financial tools including global payments, transfers, swaps, local on- and off-ramps, and card and QR payments where available.
Designed for people whose lives increasingly cross borders including freelancers, travellers, foreign workers and crypto-native users.
Kite is building toward a world where geography matters less to how people earn, save and use their money.
Vision and mission
Vision
To make money truly borderless by giving anyone, anywhere, instant, secure access to global dollars and stablecoins.
Mission
To build global south’s most accessible & trust led stablecoin neobank making money truly borderless by letting users store, send, spend, and grow money via stablecoins, instantly and securely.
The longer version of why Kite exists is in the manifesto.
Logo
The lockup is the logo. The logomark and the wordmark are not available separately, because neither should be used on its own.
Logo on brand colours
Approved pairings. On anything darker than mid green, use the white wordmark file.
What not to do
Each example below is the real logo file with one thing done to it. None of these are acceptable.
Don’t
Don’t use the logomark separately
Don’t
Don’t rotate the logo
Don’t
Don’t put the green logomark on a green background
Don’t
Don’t stretch or squeeze the logo
Don’t
Don’t remove the logomark
aDon’t
Don’t use the logo as a design element
Don’t
Don’t use outlines
Don’t
Don’t blur the logo
Colours
Click any swatch to copy its hex.
Primary
Secondary
CMYK values are a straight conversion from RGB, with no colour profile applied. Use them as a starting point and ask your printer for a proof before anything goes to press.